Case study · Flypie
Repositioning a Contact Center for a New Healthcare Market
FlyPie is a London-based contact center specializing in sales and customer engagement. As the company expanded into healthcare support services, it required a complete digital repositioning to build credibility within the new market. Admonk refined the brand identity and designed a modern, conversion-focused website that communicates professionalism while supporting lead generation and long-term organic growth.
The challenge
FlyPie was repositioning its business from a traditional contact center into a specialized healthcare support provider.
- The existing brand identity no longer represented the company's new direction.
- The website needed to establish trust within the healthcare sector.
- The service offering required clearer positioning and messaging.
- Organic visibility needed improvement to attract qualified leads.
- The digital experience had to support long-term lead generation.
The Framework
Our approach
Refreshed the Brand Identity
We aligned the website with Flypie's new business direction and healthcare positioning.
Created a Stronger Customer Journey
We redesigned the experience to better communicate services and generate enquiries.
Built a Marketing Foundation
The website was optimized to support SEO, lead generation, and future campaigns.
Results
What changed
Top 5
Google rankings achieved for healthcare and contact center services.
92+
Performance benchmark across desktop and mobile devices.
Growth in qualified website visitors after repositioning.
65%
Increase in organic visibility following the rebrand.
25+
Brand assets refined to support healthcare positioning.
40%
Reduction in bounce rate through improved user journeys.
“Admonk helped us successfully reposition our company for a completely new industry. The new identity and website immediately elevated our credibility while becoming a valuable source of qualified business opportunities.”
What we did
Solutions
Services
Tools